Advancing your analysis

This course is ideal for researchers ready to go beyond the basics of analyzing their customer data. Level up your analysis by learning how to view your data in different ways and identify themes across customer segments.

Lessons

Analyze different sources of customer data

Learn about other types of data you can bring into Dovetail.

Last updated9 December 2024

Duration4 min

Segment your data with fields

Learn how to organize project data consistently with fields.

Last updated14 November 2024

Duration3 min

Create tags to capture themes in projects

Learn how to organize, group and merge related tags in a project.

Last updated9 December 2024

Duration3 min

Work with your data in different ways

Learn how to gain a new perspective of your data in projects.

Last updated17 December 2024

Duration5 min

Identify themes in customer segments

Apply what we've learned to segment customers and drill down on their needs with fields and tags.

Last updated21 October 2024

Duration4 min